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Mice Asia Net : October 2008
cruising LEFT: Cruising takes the hassle out of land-based programs. BELOW: Next stop, London Bridge. OPPOSITE: The Silver Shadow is perfect for convention and incentive groups. Part of the beauty of cruises for the corporate meetings and incentive travel market, Mr Odell says, is the high quality facilities combined with value for money and the opportunity to visit a number of destinations in one short trip – and only unpacking once. “In the case of Silversea, we are also all-inclusive on board. All wines, champagnes, spirits, gratuities are included as well as rooms, break-out areas and F&B for meeting and incentive groups. It’s a `one-stop-shop’ for the organiser. “Cruising offers exceptional value for money and has already enjoyed high visibility in more mature markets like North America, Australia and the UK for some years. Therefore I think it is only natural that the reach and understanding of this is now extending to Asia Pacific. “Cruise products offer a hassle-free form of travel where all needs are considered and where there is a product to suit every taste. In the luxury market, we cater to adventurous travellers who want to explore the world in comfort and style. “For the MICE market the cruise lines offer inclusive conference packages - prices include all equipment and break-out costs. There are conferencing theatres and restaurants to accommodate all guests at one time.” High profile charters Silversea is well versed in vessel chartering. Its Silver Whisper ship has been chartered by The Kremlin, with President Putin using the ship as the main hospitality venue for the 300th Anniversary of St. Petersburg. In 2004 Silver Whisper was chartered by the International Olympic Committee to use as its base for the Athens 2004 Olympics while Coca Cola brought President Mandela as their main host for a charter of Silver Whisper. “In the Asia Pacific region we have had six whole ship charters in the last two years - two from Asia and four from Australia,” Mr Odell says. Full details of Silversea Cruises’ charter and incentive programs can be found at www.silversea.com. Visitors click on the “Charter & Incentive” link at the foot of the home page which takes visitors to a download section where they can download a brochure or view the MICE DVD. Key contacts Asia Melvyn Yap Regional Director Asia email@example.com Tel: +65 6223 7066 Fax: +65 6223 7960 Australia/NZ Karen Christensen Regional Director Aus/NZ firstname.lastname@example.org Tel: +61 2 9255 0600 Fax: +61 2 9252 0100 miceAsia.net 57