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Mice Asia Net : October 2008
case study rainforest world muSic feStival TYPE: Music and cultural festival CLIENT: Community event endorsed by Tourism Malaysia NO. ON ORGANISING TEAM: About 15- all staff of Sarawak Tourism Board PAX: 22,500 audiences came for the three days of the festival. BUDGET: Very limited budget WHAT YOU DID: Organise the whole event from selecting and inviting musicians as well as drawing up the contract for the musicians and flying in the musicians. This also involved arranging ticket sales, seeking sponsorship, co-ordinating the venue with the venue owner, enlisting volunteers and inviting and bringing in the media (both local and international) as well as marketing and promoting the festival worldwide. A SPECIAL TOUCHES: The many volunteers who have been helping out with the organising of the festival since its inception in 1998. The main objective of the festival is about conservation and preservation of ethnic music and musical instruments and showcasing of various cultures and world music. CHALLENGES: Getting the sufficient funds; selecting the appropriate bands that met the festival’s objective; and meeting the increasing and sophisticated demand of the audience. OVERCOMING CHALLENGES: Working closely with relevant authorities and organisations, both locally and internationally. CLIENT’S COMMENT: “Thank you very much for including me in your media list for this year’s RWMF. It was a truly enriching experience for me - one that opened up more horizons and frontiers than I ever thought possible. The preparation behind it was immense, and I salute your team for a wonderful job done!” – Niña Terol, editor – Mega Magazine. LEFT: International artists entertain the crowd at the Rainforest World Music Festival. Photos courtesy of Suchens.com for STB. 36 miceAsia.net O C T U O B E R 2 A 0 C 0 8 – M A I C E S I . N E T S E S T D Y N O . 3 4 2 1 9 6 5 -