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Mice Asia Net : October 2008
news road to china international Olympic family, and enhance the mutual understanding and friendship between the Chinese and people of all other countries. International Olympic Committee president, Jacques Rogge, offered high praise for China’s efforts in creating, co-ordinating and running the Beijing Olympics. While he did not go so far as to say that it was the “best games ever” he said the world learnt more about China, and China learnt more about the rest of the world. Facilities, he said, were nothing short of spectacular, including the Athelete’s Village which was universally recognised as the best accommodation for competitors in Games history. Architecturally, the aptly-named “Bird’s Nest” stadium and the “Water Cube” were simply stunning. The Beijing Olympic Green Convention Centre (BOGCC), constructed at a cost of US$700 million, and used as the main Press Centre, International Broadcasting Centre, and for Olympic and Paralympic fencing and pentathlon pistol shooting events, is perhaps the venue that will get the most workout post-Games, particularly in the MICE market segment. The 220,000 square metre main structure is scheduled to reopen as C hinese leader Hu Jintao said the Beijing Olympics would boost the development of sports in China, promote more extensive exchanges and co-operation between China and the paved in gold When the Beijing Olympics came to an end in August the hard work began for the destination to capitalise on its new found fame. the National Convention Centre of China in 2009. Aside from the purpose-built facilities like the convention centre, the Beijing Olympics has also left a lasting legacy in the accommodation segment, with many exceptional hotels opening in the months and years leading up to the Games. One of China’s biggest players is Starwood Asia Pacific Hotels & Resorts. Starwood’s director of corporate communications, Hwee- Peng Yeo, is upbeat about China and its potential post-Games. “The immensely successful 2008 Olympics has truly been a coming out party for China that showcases the vibrant, fashionable and contemporary face of Beijing set against the backdrop of thousands of years of history as exemplified by the iconic new architecture of the swimming `cube’ and the `bird’s nest’ contrasted by the Great Wall, The Forbidden City, The Summer Palace, and many, many more,” Ms Yeo explains. “We believe this ‘unveiling’ of Beijing will stimulate both MICE, corporate and leisure travellers to visit this remarkable city as they never have before, and Starwood is poised to accommodate them in a stunning array of hotels including The St. Regis Beijing, two Westins, a Sheraton, ABOVE: The Bird’s Nest. After the Olympics, it’ll be one of the most exciting venues for sports games, big sized corporate events and shows/ performances. Photo by Sun Wei. miceAsia.net 7