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Mice Asia Net : July 2008
south africa cape town T he most recent International Congress & Convention Association research findings for 2007 has placed Cape Town 37th in the world for the number of international association congresses it hosted during the year. Indeed, Cape Town held 40 international association events, out of a total of 67, meaning Cape Town’s contribution was a whopping 60 per cent of the country’s events. The destination is attracting quality events, thanks in part to its state- of-the-art convention centre. Most recently Cape Town and the Cape Town International Convention Centre (CTICC) hosted the World Economic Forum which was so successful that it is returning to Cape Town in 2009 – the fourth year in a row. Managing director of the CTICC, Dirk Elzinga, said it appears as if Cape Town was becoming the unofficial home to the World Economic Forum in Africa. “It is a huge measure of our success and standing in the international community that we have been chosen yet again for this forum,” he said. “It is also an accolade for the quality of the delegates’ experience here, and confirmation of the confidence our international visitors have in us. Cape Town remains a number one destination favoured by many overseas marketing and incentive travel planners, especially those who like to combine in a conference location both world-class facilities and on-the-spot leisure attractions. “This country and facilities such as the CTICC in Cape Town continue to provide a truly unique meeting experience for all organisers of international events.” World Cup fever In line with South Africa and Cape Town’s growing popularity as a MICE destination, South Africa will host the 2010 FIFA World Cup ™, 64 miceAsia.net triumphs Cape Town is experiencing unprecedented growth in the MICe market. and the world Cup 2010 won’t hurt a bit either. which begins on June 11. Past history shows that countries which host this event gain enormous benefits in terms of increased visitor numbers and all-important publicity. And, even before the tournament starts, the destination is set to benefit from increased global exposure. The final draw for the World Cup finals will be made in Cape Town on December 4, 2009, and broadcast live around the globe. This is yet another major coup for Cape Town, with more than 100 broadcasters expected to cover this event, and an anticipated audience in the billions. Around town There are plenty of great things about Cape Town for the MICE market including its ease of access, its quality infrastructure, and its proximity to some of the best experiences Cape Town has to offer, especially its wildlife options. Couple these with Cape Town’s temperate year-round climate, and its affordability for international groups and it’s not hard to see why the destination continues to grow in stature on the global MICE stage. The Cape Town Convention Bureau (CTCB) promotes Cape Town and the Western Cape as a top international destination for meetings, incentives, conferences and exhibitions. It provides information for meeting planners and buyers on all aspects of business events in and around Cape Town. The convention bureau also assists local and national associations and organisations with bids to host conventions in the city. The bureau can also advise interested parties on the variety of venues available and provide clients with a list of professional conference organisers, destination management companies, exhibition organisers and other service providers. Visit www.tourismcapetown.co.za for further details.