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Mice Asia Net : July 2008
australia The stunning Venetian Macau was the host venue for the event. TABEE is one of Tourism Australia’s key programmes each year, and continues to attract high calibre business tourism operators and buyers. TABEE 2008 was the first one for Tourism Australia’s head of Business Events Australia, Joyce DiMascio, with Ms DiMascio rating the 10th anniversary event a success in every respect. “There is no doubt that TABEE continues to be a valuable business development forum,” she said. “Sellers reported they secured strong leads and specific pieces of business. This is a testament to the solid qualifying process used by Tourism Australia’s Asia team, headed by Johnny Nee. “At the gala dinner Johnny’s contribution to TABEE was recognised in a special tribute from Tourism Australia and also from leaders in the industry.” Sunshine Coast Convention Bureau business events manager, Anne-Marie Coulton, has been a strong supporter of TABEE, and said the 2008 event provided “another great opportunity for us to showcase the Sunshine Coast to new and emerging markets. “The value of attending TABEE to educate buyers about the destination and provide them with new and interesting incentive options cannot be underestimated,” Ms Coulton said. Staging Connections’ Karen Bolinger has also been a long-time 60 miceAsia.net TAbEE HITS THE MARK T the teAm AustrAliA business events educational (tAbee) celebrated its 10th year in macau in 2008 with great success. story By Brad Foster he Tourism Australia event saw buyers from throughout Asia flown and ferried into Macau for two days of tabletop sales sessions, a gala dinner, lunches and plenty of networking opportunities. supporter of TABEE. “Staging Connections has exhibited at TABEE a number of times and this year was one of the best with many opportunities around the country already coming in for us,” she said. “The 10th anniversary was something to celebrate and it attracted some good buyers from both the corporate and travel agent sectors. “The joint venture between Tourism Australia and the Australian CVBs [convention and visitors bureaux] is one of the best shows in Asia as it’s qualified, focused and results-based - all the things you want in a trade event.” All eyes on Asia Asia is one of Australia’s strongest source markets for business events, and evidence suggests there is even greater potential to attract stronger market share. Australian participants (exhibitors) at TABEE in Macau were provided with the most up-to-date figures on where business to Australia is coming from in Asia followed by presentations from some key industry players. According to the Australian Bureau of Statistics, in 2007 Australia welcomed 187,979 participants in conferences/conventions, a 10 per cent increase in comparison to 2006. Of this figure, 65,505 visitors were from Asia – a 26 per cent increase over 2006. While business tourists grew by 10 per cent, general tourism grew by just two per cent (to 5,644,326).