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Mice Asia Net : July 2008
malaysia The PICC of the crop Widely regarded as one of the most impressive buildings in putrajaya, this world-class convention centre is now open to the public. at a glance The gross floor area of the centre is approximately 135,000 square metres. Within this area, there are: • 1 Heads of State Hall – circular seating for 180 theatre-style • 1 plenary hall - 4302 square metres can seat 3000 people • 1 banquet hall - 5000 cocktail-style and 2500 banquet-style Duration • 2 multipurpose halls • 10 conference rooms • 7 VVIP / bilateral rooms • 1 VVIP lounge • 33 meeting rooms • 2 public galleries • 2 restaurants • 3 prayer rooms • 2 levels of carparks traveling tiMe froM piCC Location Shangri-la Marriott 10 minutes 15 minutes Cyberlodge KLIA 20 minutes 15 minutes KL City Centre 15 minutes nitially developed by the government to host official functions, the Putrajaya International Convention Centre (PICC) is set on a 51-acre hill site and offers spectacular views in a garden-like setting conducive to high-level meetings. Last year, the PICC hosted 227 events attended by more than 240,000 participants. This comprised meetings and seminars, conventions, product launches, convocations, and gala dinners including the Fabulous 50 and Businessman of the Year Award Ceremony and Dinner by Forbes Asia. Deputy Undersecretary in the Prime Minister’s Department, V. Valluvan Veloo, who is in charge of the day-to-day operations of the PICC, points out that PICC’s premier, prestigious, state-of-the-art facilities and efficient service make it a strong player, not just in the local MICE arena but against other convention centres in the region. Its competitive offering is further enhanced by the fact that Malaysia is far cheaper than cities like Singapore and Perth. Despite PICC’s premier setting, Valluvan explains that it is comparatively economical as it was built by the government to develop the local MICE industry. “Our aim is not profit, so we offer a better price for comparable or better facilities,” he says. Event organisers can opt for PICC’s services or use their own vendors, although food must be prepared on-site in PICC’s five-star kitchen facilities. I a meeting of minds The PICC takes its shape from the eye of the “pending perak” (royal silver belt buckle), with the main halls set in the “eye” of the buckle. The roof is designed like a folded origami. From the front, its eaves or wings are lifted at the sides creating broad overhangs. The glass walls let through ample natural light to complement the distinctive and contemporary feel. Some major international events held at the convention centre in recent times include the International Congress of Medicine 2006, the Malaysia-Africa High Level Exchange organised by the World Bank, eAsia ICT 2007, the Napoleon Hill Convention 2007, the Malaysia International Fireworks Competition, and Herbalife Asia Pacific Convention 2007. 52 miceAsia.net