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Mice Asia Net : July 2008
singapore brave International Congress & Convention Association. Indeed, Singapore has not only maintained its number one position but cemented its reputation around the world as “the one to watch”. Singapore was the third busiest city for hosting international conventions (for the second year), and Asia’s top convention city for the ninth year in a row. Strategies by the Singapore Tourism Board and its MICE division – the Singapore Exhibition and Convention Bureau (SECB) - are obviously working. Promotional activity, new initiatives and strong marketing programmes are going gangbusters. At the start of the year the Singapore Tourism Board released its 2008 targets – to achieve S$15.5 billion in tourism receipts and attract 10.8 million visitor arrivals. Chairman of the Board, Simon Israel, said Singapore’s tourism sector had improved vastly from a few years ago. “Since 2004 we have grown visitor arrivals by 25 per cent to 10.3 million and tourism receipts by 45 per cent to $13.8 billion. Our average room rates have increased by 66 per cent since 2004, redefining the economics of the industry,” he said. He said looking ahead, 2008 was already starting on a strong note with the opening of Changi Airport Terminal 3, several inaugural major international events such as the Singapore Airshow, Singapore International Water Week and ITB Asia, the opening of the Singapore Flyer, and the upcoming 2008 Formula 1 SingTel Singapore Grand Prix. The opening of new terminals at Changi Airport is testament to this progressive destination, and a clear indicator of its plans for the future. Construction of two integrated resorts (see story page 34) will only further enhance Singapore’s “can do” attitude. In other news, Orchard Road is having a S$40 million makeover; new boutique hotels are opening; and the world’s first night-time F1 Grand Prix is set for Singapore’s streets later this year. 26 miceAsia.net hEaRT W hen competition for the MICE dollar is at its strongest Singapore continues to confound the critics. Yet again ranking as Asia’s top performing city by the Singapore continueS to riSe to global challenges and stake its claim as asia’s pre-eminent Mice destination. FUTURE EVENT: 16th International Congress on Archives DATE: July 21-31, 2008 VENUE: Kuala Lumpur Convention Centre EXPECTED PAX: 5000 EVENT: 62nd Annual Assembly & International Conference of the International Institute of Welding DATE: July 12-18, 2009 VENUE: Waterfront Conference Centre EXPECTED PAX: 650 EVENT: 19th Annual INCOSE International Symposium DATE: July 19-23, 2009 VENUE: Suntec Singapore EXPECTED PAX: 800 EVENT: ACL-IJCNLP 2009 (Assoc for Computational Linguistics (ACL) and the 4th Int’l Joint Conference on Natural Language Processing (IJCNLP) DATE: August 2-7, 2009 VENUE: Suntec Singapore EXPECTED PAX: 1000 EVENT: International Conference & Exhibition on Soilless Culture DATE: September 7-12, 2009 VENUE: Suntec Singapore EXPECTED PAX: 600 events