by clicking the arrows at the side of the page, or by using the toolbar.
by clicking anywhere on the page.
by dragging the page around when zoomed in.
by clicking anywhere on the page when zoomed in.
web sites or send emails by clicking on hyperlinks.
Email this page to a friend
Search this issue
Index - jump to page or section
Archive - view past issues
Mice Asia Net : July 2008
middle east grOwth: repOrt The 2nd MIddle eAsT Meetings Industry Research Report 2008 is predicting strong growth for the region. The study, conducted by Reed Travel Exhibitions and meetme, and released at the GIBTM tradeshow in Abu Dhabi in April, indicates a positive outlook for the meetings and events market. Forty-six per cent of buyer respondents had organised events in the region during the last 12 months, with 40 per cent organising more events in the region over the period. Respondents indicated a reduction in overall expenditure on events worldwide, yet the mean expenditure for events in the Gulf/Middle East increased by 45 per cent from the 2007 study to US$505,000. Buyer outlook for 2008 According to the survey, the single most important factor for the events market in 2008 is the knock-on effect of the worldwide economic situation. Despite the volatility of the world financial markets, 55 per cent of buyers say the volume of events they organise will increase in 2008 and a further 17 per cent think their volume of events will stay the same. Thirty-three per cent said the budgets for individual events will increase in 2008, 17 per cent think they will stay the same, while 22 per cent said their budgets have reduced as a result of the economic situation. The increased competition from other emerging markets could also affect the growth of events business in the Gulf/Middle East. E-marketing and internet/online marketing are the priority for buyers’ marketing expenditure, followed by direct mail and events/ exhibitions. Traditional advertising via TV/radio or print media was the lowest priority for marketing expenditure. Outlook for 2008 for suppliers • 79 per cent of suppliers (exactly the same as the buyers) say corporate social responsibility and environmental issues are either extremely or somewhat influential in event organisation. • 53 per cent say the volume of events they organise will increase in 2008 • A further 15 per cent think the volume will remain the same • 13 per cent said the volume has reduced due to the economic situation The results of the second GIBTM annual research survey launched on the first day of the event showed that both buyers and suppliers continue to see further growth in the Middle East meetings market. For further information about GIBTM visit www.gibtm.com. with Ferrari ETIHad poWErs Etihad Airways recently signed a major new sponsorship deal with the Ferrari F1 team, the current Formula One world championship holders. Etihad CEO, James Hogan, said Ferrari was already developing a close association with Etihad’s Abu Dhabi home base through construction of a new theme park. The USD 600 million, 2500-acre theme park is set to open in 2009 with 24 attractions including a 70-metre tall GForce Tower, the world’s first F1 branded twin roller coaster ride, simulator rides, a race track, luxury hotels, apartments, villas, a golf course and dozens of restaurants. The Ferrari F1 team sponsorship deal follows a separate three-year deal signed by Etihad Airways in December 2007 to become the title sponsor of the Formula One Abu Dhabi Grand Prix, starting with the inaugural event in 2009. The deal will see the F1 race in the UAE’s capital city named the Formula One Etihad Airways Abu Dhabi Grand Prix until 2011. Etihad’s involvement with the Ferrari F1 team is the latest high-profile sports sponsorship for the airline, and complements existing partnerships with the Chelsea Football Club, Harlequins Rugby Football Club, and the Abu Dhabi Golf Championship. WH said...aT THEy “I have found GIBTM very informative. I had not been to Abu Dhabi before, but can see the destination has a lot to offer. I can see GIBTM growing and feel very positive about it.” – Cecelia Amory, managing member Egypt & Beyond, South Africa. “It is an extremely well organised show, considering the event is only in its second year. I have met with a diverse set of people who are serious about business. GIBTM addresses a niche market and I wish the show the very best, and would like to visit again.” – Shakti Ghosal, general manager business development, National Travel & Tourism Oman “The show has been really good for us. It’s been busy and the seminars have been really informative. We have met lots of people who have not been very aware of Jumeirah so it has been a great educational process too.” – Karen Whittle, senior manager groups, Gulf region Jumeirah, Dubai miceAsia.net 21