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Mice Asia Net : July 2008
Case study UEFA Russian incentive NAME: Heineken UEFA Champions League final incentive, Moscow TYPE: Five-day incentive CLIENT: Heineken BY: American Express Travel Services (MICE Department) – Cape Town, SA PAX: BUDGET: I THE BRIEF: Heineken contracted American Express Travel Services’ MICE division to design a five-day incentive program to encompass all the interesting and remarkable aspects which Russia has to offer. The program had to be designed around the main event which was the UEFA Champions League Final in Moscow on May 21, 2008. THE DESTINATION: St Petersburg and Moscow, Russia THE PROGRAM: Upon arrival at St Petersburg Pulkovo Airport, the group was transferred to the Hotel Angleterre (situated on St Iaacs’s Square) for check-in. Dinner was hosted at the Russian Club on this first evening. After a good night’s rest and energising breakfast, the group set off for a visit to Peterhoff, the magnificent summer residence of Peter the Great situated on the shore of the Gulf of Finland. Lunch was served at the Orangereya Restaurant situated on the premises. A visit to the famous Hermitage Art Museum to view probably the greatest number of secret treasures including Da Vinci, Rembrandt, Picasso, van Gogh and Matisse was enjoyed by all in the afternoon. Dinner allowed for another interesting way to explore St Petersburg, this time by water. The next morning sanctioned another interesting day including a guided boat trip along the many canals in St Petersburg and a visit to Peter and Paul Fortress, followed by lunch at The Seventh Guest Restaurant, and dinner at the Restaurant Restoran. No evening is complete without running up the stairs of St Isaac’s Cathedral to enjoy the spectacular view from the top and this group was no exception! It was now time for the group to continue their journey onto Moscow with the organisers opting for a more interesting mode of transport – the Grand Express! The group arrived at St Petersburg Railway Station where they embarked the Grand Express train for an overnight journey to Russia’s capital. As the sun only sets at around 11.30pm during summer there was plenty of time to enjoy the countryside from the comfort of the individual compartments. The arrival in Moscow commenced with a bang with a visit to the famous Red Square and The Kremlin. The Armoury Collection was the next stop, showcasing the exquisite collection of artefacts which give 16 miceAsia.net J U L Y 2 0 0 8 S – C M I C E N A S A . E T A E S T U D Y N O . 5 - 4 9 8 7 2 4