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Mice Asia Net : July 2008
Rank 7 11 19 19 27 27 29 33 34 40 46 46 64 Country Japan China Korea Singapore Malaysia Thailand Chinese Taipei India Hong Kong, China P.R. Indonesia Philippines Vietnam Macao AssociAtion meetings held in europe continue to slide while Asian cities increase their market share, according to the latest iccA report. following a further drop in association meetings being held in what has traditionally been the association industry heartland. Good news for the Asian MICE community is that Asia’s market share again grew one percentage point in 2007, giving the region a formidable 19 per cent global market share of association meetings business. Despite Europe’s slide it still leads the ICCA rankings as a region, with 57 per cent of the market. And, as has been the case since 2004, the United States and Germany are the number one and two countries respectively measured by the number of international meetings organised in 2007. In Asia, Japan has leapt up the rankings from 12th position in 2006 to seventh in 2007 while Singapore remains third in the city rankings, just behind Berlin (2nd) and Vienna (1st). Beijing is a newcomer to the top 10 city rankings, climbing from 13th place in 2006 to eighth position in 2007. Taipei is another strong performer, securing 18th position from position 40 in 2006. Other key findings of the report include: • The average number of participants has fallen to 656 participants per meeting – a drop of 16 participants per meeting. • The average length of meetings is now 3.94 days. Asia ups T the Ante he International Congress & Convention Association’s 2007 Statistics Report on the International Association Meetings Market has recorded another percentage point drop to Europe In 2006 the average length of meetings was 4.00 days. • September remains the most popular month for organising international meetings followed by June, October and May. • In 2007 the usage of meeting facilities in hotels consolidated its first place with 41 per cent and usage of conference/exhibition centres losing four percentage points to 33 per cent. The use of universities as congress venues rose by one per cent in 2007 to 16 per cent. • Medical science is still the most occurring subject of international association meetings. As in 2006, technology, science and industry have been respectively second, third and fourth place, with education climbing to fifth place. • The average registration fee per delegate per meeting in 2007 rose by USD60 to USD565. This is the highest average registration fee in at least the last 10 years, according to ICCA. • The estimated total income on all meetings in the ICCA Association Database is more than USD11 billion in 2007 – an all-time record. Reporting on the study, ICCA CEO, Martin Sirk, says the international association meetings market was undergoing a highly dynamic period with new specialist events spinning off from established mega-events, new fields of study emerging, and new regional events competing with global events. “It is a fast-evolving, competitive landscape, and one in which ICCA is determined to remain the leading meetings industry player.” To be eligible for inclusion in the ICCA report, association meetings must be attended by at least 50 participants, be organised on a regular basis, and move between at least three different countries. ICCA estimates there are approximately 15,000 different association meetings organised on a regular basis. The ICCA Association Database has collected information on approximately 87 per cent of these. Visit www.iccaworld.com. miceAsia.net 9 Meetings 215 195 120 120 92 92 90 79 72 36 26 26 11 Rank 3 8 12 14 14 18 19 28 29 43 51 74 74 79 89 93 114 City Singapore Beijing Hong Kong Bangkok Seoul Taipei Kuala Lumpur Tokyo Shanghai Kyoto New Delhi Bali Hanoi Jeju Yokohama Busan Mumbai Meetings 120 87 72 70 70 67 66 47 45 31 26 18 18 17 15 14 12