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Mice Asia Net : July 2008
china’s first definitive international study that presents a roadmap for growth and management of the US$100bn industry. Poised to become the world’s most popular tourist destination within a decade, mainland China stands to benefit not only from international tourist arrivals but also a massive increase in domestic tourism as the country’s economy booms. The report, researched and written by experts across the travel and tourism industry spectrum, focuses on six key market segments including: meetings and conventions, incentive travel, cruising, “red” tourism, “green” tourism, and health & wellness tourism. These segments are identified in China’s 11th Five Year Tourism Plan as major pillars that will support the long-term prosperity and sustainability of travel and tourism. With the meeting segment, for example, the report recommends that China considers the establishment of a national convention bureau, the further development of purpose-built facilities, the training of certified professional staff and increased regional co-operation. On the fast-emerging health and wellness tourism segment, the report highlights the opportunities for China to leverage the increasing global interest in traditional Chinese medicine (TCM). “Proven traditional Chinese therapies have excellent potential for adoption worldwide,” it says. China’s travel and tourism industry has recorded staggering growth in the past two decades, and the industry is now worth more than US$100 billion a year to the Chinese economy. Inbound arrivals topped 132 million in 2007. The sector also accounts for some 90 million jobs, directly and indirectly. The report has been published in English and Chinese, and is available from PATA by contacting publications@PATA.org. E 6 miceAsia.net realised potential The Pacific asia Travel associaTion has released a report on maximising china’s tourism potential, including Mice business. ndorsed by the China National Tourism Administration (CNTA), and sponsored by Visa, Realising China’s Tourism Potential, Recommendations for Future Development is the new pata Senior vice president of Centara Hotels & Resorts, Supatra Chirathivat (pictured second left), recently led the company’s management team to congratulate the Governor of the Tourism Authority of Thailand, Phornsiri Manoharn (pictured second right), who was recently elected the new PATA Chairman. Also pictured in the photograph is Centara’s group director of sales, Natapong Jantavetsiri (pictured far left), and director of sales of the Sofitel Centara Grand Bangkok, Phetcharat Phromasit. chairman