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Mice Asia Net : October 2009
26 miceAsia.net malaysia And the cream of the crop is undoubtedly Kuala Lumpur with its acres of meetings and exhibition space, thousands of first-rate accommodation rooms, spectacular venues, and sensational resort hotels. Put it all together with Kuala Lumpur's big- city charm and you have a destination that is capturing more of the corporate dollar, and plenty of hearts along the way. For many years Kuala Lumpur has been a major player in the corporate meetings sector, with unique venues and quality five- star accommodation providing the high level of service standards, exceptional cuisine and great value that corporates have come to expect. The creation and subsequent opening of the Kuala Lumpur Convention Centre in recent times has done so much to add to the city's appeal to the corporate sector. Despite difficult trading conditions towards the end of 2008 the KLCC recorded a 51 per cent growth in the number of conventions in 2008, from 22 in 2007 to 45 in 2008, the highest since the centre's opening in 2005. Of the 45 conventions, 37 (82 percent) were international and eight (18 percent) were national or local events, which attracted 51,919 delegates representing 147,312 delegate days (67 percent increase over 2007). The average attendance per convention was 1153 delegates, over an average of three days per event. Centre GM Peter Brokenshire said much of the success was attributable to strategic marketing and promotional activities which began in 2003, prior to the venue opening. Of the events held, 84 percent of total exhibitions in 2008 were recurrent shows. The 63 exhibitions consisted of 52 percent trade and 48 percent consumer shows. These figures placed the Centre as the preferred venue for 41 percent of all exhibitions held in Kuala Lumpur. In 2008, the Centre was the venue of choice for 543 events comprising 153 banquets and functions, 45 conventions, 63 exhibitions, 255 meetings and events and 27 entertainment productions. Of the 543 events, 17 percent were international and the balance, national or local in nature compared to 11 percent in 2007. These events attracted 2.06 million delegates, representing 2.2 million delegate days and generated an estimated RM 568 million (USD158 million) in terms of economic impact to the city, against RM 469 million (USD 129 million) in 2007. Figures indicate that the KLCC has been a big winner in the association segment but is also attracting and servicing the corporate meetings market as well. Its "Ten on Call" offering is testament to the venue's commitment to the corporate meetings segment. Resorts-style offerings The corporate market is particularly spoilt for choice when it comes to accommodation and meetings facilities in resort-style properties, and one of the best in the business has to be Sunway Resort Hotel & Spa. Events held at the property is like a who's who of the global meetings market, having played host to high-profile conferences including: STORY BY BRAD FOSTER connectivity CORPORATE MEETINGS WHEN IT COMES to corporate meetings in Asia, it's hard to go past the functionality, venues, and know-how found in Malaysia. OPPOSITE CLOCKWISE FROM TOP LEFT: Delegates meeting at Kuala Lumpur Convention Centre and external view, Sunway Resort Hotel & Spa, fireworks over Kuala Lumpur - photo courtesy of Tourism Malaysia.