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Mice Asia Net : July 2009
australia working together to secure business. And the “Team Adelaide” approach is definitely working with the South Australian capital generating some great domestic and international business in recent times. Most recently the destination secured The 8th Asia Pacific Route Development Forum to be held in April 2010. Adelaide Convention Tourism Authority CEO, Damien Kitto, said South Australia has taken a huge step forward with regard to future developments in international air access with the confirmation of this event which isestimate to be worth $1.9m in the immediate term with the longterm value of course being far greater. Over three days this international convention will bring together airline decision-makers from across the Asia Pacific in order to discuss the development of airline route access within the region. Focus for new business is a mix of domestic and international activity, with the Asian market particularly important. Some of the destination’s most recent activity were sales missions to Hong Kong and Singapore. An ACTA-hosted sumptuous South Australian dinner in Singapore was a particular success with 19 key guests in attendance, many of whom offered glowing feedback on the event. Adelaide and South Australia was also showcased recently at the IMEX tradeshow in Frankfurt, Germany. ACTA joined forces with the Adelaide Convention Centre alongside other Tourism Australia partners in the business events industry to promote the state. And in some great news for the state, the Adelaide Convention Centre beat some tough worldwide competition to win the prestigious 2009 stunning T South AuStrAliA he destination follows a “Team Adelaide” approach with the local convention bureau, the Adelaide Convention Tourism Authority, the Adelaide Convention Centre, and operators 50 miceAsia.net south Australia is taking on the world in an effort to secure greater international meetings and incentive business. And winning! IMEX Green Supplier Silver Award, cementing its reputation as one of the most socially responsible organisations on the planet. Bumper month The Adelaide Convention Centre and South Australia generally has been winning a great number of conferences in recent times, with no greater evidence of the hive of activity the destination is becoming than in June when back-to-back meetings followed one after the other. Events in June included: • Alzheimer’s Australia National Conference • Visitor Information Centres State Conference • Country Primary Health Conference 2009 • ANZCHOG • LTSA State Conference • 48th Science Fiction Conference • Essentials of Communicating with Diplomacy & Professionalism • Aboriginal Student Pathways Conference • Aged Rights Advocacy Service State Conference • Chartered Accountants Business Forum • The Power of Project Management • Excelling as a First Time Manager or Supervisor • Virology Master Class 2009 • Uniting Church in Australia Presbytery Meeting • Defence+ Industry 2009 Conference and Trade Exhibition Says Adelaide Convention Centre chief executive Alec Gilbert, Adelaide is a world-class meetings destination. “With Adelaide Airport just a 10 minute drive from the city centre and hotels offering high standards of comfort at affordable prices for thousands of delegates, Adelaide offers all you would expect from a big city minus the traffic congestion and lack of accessibility,” he says.