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Mice Asia Net : July 2009
singapore Opportunities to Strengthen Tourism” or BOOST initiative. The marketing campaign includes travel packages and promotions that offer quality and exciting experiences at value-for-money prices for all visitors. The second is the “2009 Reasons to Meet in Singapore” campaign launched at IMEX in Frankfurt. The campaign comprises an array of deals and promotions for accommodation, meetings, attractions and leisure offerings. Business delegates to Singapore have a selection of attractive hotel deals and room packages with 22 participating hotels to choose from such as the “Explore Singapore hotel package” with Fullerton Hotel which offers cost savings of more than 60 per cent. Business travellers who visit Singapore with their spouses can also partake in the “Bring Along a Partner” promotion, which features special deals for delegates’ partners such as complimentary one-forone buffet dinner (for one night) by Shangri-La Hotel. Ms Ow says to ensure that Singapore maintains its leadership position in the current economic downturn, the STB has also unveiled a suite of enhancements to the “BE in Singapore” or “Business Events in Singapore” (BEIS) incentive scheme. The BEIS incentive scheme was first launched in August 2006 as a comprehensive initiative that supports and enables business event organisers to attract, bid for and anchor more business events in Singapore. “Under the enhanced BEIS, the STB defrays a higher proportion of events project costs and provides a greater scope of funding support. This translates into greater cost savings to business events companies. At the same time, the STB has embarked on an attendance building campaign with event organisers to drive visitorship in 2009.” Moving forward Undeterred by the global economic downturn, Singapore continues to attract a steady stream of business events, attesting to its stature 30 miceAsia.net as a premier business events destination. Key international association meetings scheduled to take place in 2010 include the 77th UFI (the Global Association of the Exhibition Industry) Congress in November 2010. This event will welcome UFI members from more than 50 countries to Singapore’s new integrated resort, Marina Bay Sands, for a series of meetings including the Annual General Assembly and the UFI Board of Directors Meeting. Singapore also successfully clinched new conventions such as the International Conference on Emergency Medicine (ICEM) in 2010, which is expected to attract more than 2000 emergency room professionals to Suntec Singapore International Convention & Exhibition Centre for a series of lectures, symposia and panel discussions. The FDI World Dental Congress 2009, which will be held at the Suntec Singapore International Convention and Exhibition Centre from September 2-5, 2009, is expected to attract some 13,000 dental professionals from all over the world and will be the biggest congress held by the FDI World Dental Federation. Singapore will also host the inaugural Spikes Asia - the 1st Asian Advertising Festival this September, an event which will provide a platform for professionals from the creative and advertising industries to network and exchange ideas. Come October 2009, Singapore will see the return of ITB Asia, the Asian edition of the world’s largest travel trade show after a successful inaugural show last year. Combining efforts with the Health Promotion Board, the SECB also successfully clinched the 15th World Conference on Tobacco or Health (WCTOH) which will be held in Singapore for the first time in 2012. With one of the lowest smoking rates in the world, Singapore is recognised as a global leader in tobacco control. The WCTOH is expected to attract more than 2000 experts on smoking cessation to Singapore. Having won international accolades such as the first among 181 countries in terms of ease of doing business (World Bank’s Doing Business 2009 report) and the Top International Meeting City (Union of International Associations 2007), Singapore is globally recognised as a premier destination for meetings and incentive travel in Asia and the world. “Business events organisers have a choice of unconventional and unique venues such as Marina Barrage and Singapore Flyer which offer new experiences for meetings and incentive travel planners and delegates,” Ms Ow said. “Key upcoming tourism developments such as the two integrated resorts and gardens by the bay will further augment Singapore’s existing business events venues which include the Suntec Singapore International Convention & Exhibition Centre, Singapore Expo and Raffles City Convention Centre, ensuring that Singapore remains a preferred choice for the staging of business events. “In recent years, Singapore has also focused on building a robust calendar of leisure and entertainment events that have injected buzz and dynamism into the landscape. Events such as the FORMULA 1 SingTel Singapore Grand Prix, Singapore Sun Festival and Volvo Ocean Race allow corporate groups to leverage on Singapore’s exciting calendar of leisure events to create an exhilarating itinerary of business and leisure activities.” To learn more about Singapore visit www.visitsingapore.com/ businessevents. ABOVE LEFT: City skyline. Photo courtesy of Singapore Tourism Board.