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Mice Asia Net : July 2009
opinion strong growth in mice There are schools out there that need a good dose of paint, crisis accommodation shelters that need some tender loving care and kids that need some mentoring. In-house PR managers will fall over themselves to write press releases for the next shareholder report. Rewarding events and experiences do not have to be all about the ‘ME, ME and ME TOO’. There is nothing wrong with ‘a bit of me’ and a glass of Margaret River chardonnay, but how about sharing the journey, and feeling good at the end of the day for having made a worthwhile contribution, before heading back to the spa? The business events industry today has an opportunity to regenerate and reinvigorate itself. Surviving this downturn is achievable, and finding ways to improve everyone’s environment for the future has got to be the way to go. We need to educate our clients in how to justify why meeting, conferencing and incentivising not only rewards their staff and guests but is helping out others in the community and at the same time providing a return on their investment. Peace, Love and Mungbeans. This article was written by Vanessa for the Miles Clarke Business Events Communication Award, an award created by BECA and mice.net to remember and celebrate the work of Miles Clarke who died in 2008. Vanessa received a highly commended for the article. She is a member of the team at Encore Business Tourism, an event management company based in Sydney. Meetings and incentive business is picking up in India according to the Kuoni Travel Group. COO of Kuoni India’s outbound division, Kashmira Commissariat, says outbound travel from India for meetings, incentives and business has been steadily rising, with a 15 to 20 per cent growth in 2008 alone. “Corporates are focusing on an incentive program that entails fun with excitement and also has meetings and conferences as an essential part of the incentive itinerary,” Kashmira explains. “Travel is perhaps the most preferred leisure activity, and travel incentive products serve as immense motivation for internal and external customers. They have great inspirational value, and those who qualify for overseas trips tend to perform better than their peers. “MICE activities are now being combined with well-known sports events. [One example is] the IPL held in South Africa in 2009 and the Malaysia Grand Prix 2009. [We had] corporate clients [which] booked for these sports events as well as holding conferences at the respective destinations at the same time.” Indian corporate are travelling far and wide with Kashmiri recording Spain, Italy, Turkey, Egypt, Australia, New Zealand, South Africa, Dubai and South East Asian destinations among the top performers. “As more and more corporate firms realise that recognition and motivational programs are important for staff retention, the incentives market is expected to increase in the coming years. The MICE segment is expected to grow at 15 to 20 per cent and has encouraging growth potential.” miceAsia.net 13 India records