by clicking the arrows at the side of the page, or by using the toolbar.
by clicking anywhere on the page.
by dragging the page around when zoomed in.
by clicking anywhere on the page when zoomed in.
web sites or send emails by clicking on hyperlinks.
Email this page to a friend
Search this issue
Index - jump to page or section
Archive - view past issues
Mice Asia Net : July 2009
case study hewlett-packard in the u.s. NAME: Hewlett-Packard Solutions Partners Organization Field Sales Conference TYPE: Internal training conference VENUE: Disneyland Resort and Disneyland Hotel – Anaheim, CA COMPANY: Hewlett-Packard Company (event was managed by Fig Street Marketing Group, Inc.) NO. ON ORGANISING TEAM: 5 – 12 team members from Fig Street Marketing Group AX: 814 BUDGET: WHAT YOU DID: The Hewlett-Packard Solution Partners Field Sales rence was a five-day training event for Hewlett-Packard sales esentatives responsible for supporting the company’s distribution channel United States, Canada and Latin America. Training included: eral sessions with key executives including Hewlett-Packard chief executive officer Mark Hurd Individualized training session tracks for attendees Sales team dine-around dinners at downtown Disney restaurants Solution fair for Hewlett-Packard third party partners f-site dinner at Festival Arena located inside Disneyland theme park Exclusive, after-hours access to attractions and shops at Adventureland. IAL TOUCHES: Fig Street Marketing utilized the Indiana Jones on at Disneyland into the event theme. The opening video featured Hewlett-Packard executives portraying the various Indiana Jones ters. In addition, event attendees had the opportunity to win great prizes ng an Indiana Jones DVD set, leather jackets, fedoras and other fun items d in nicely with the decor. Attendees also enjoyed the close proximity to el, general session areas, dining options and the theme parks. I CHALLENGES: The budget parameters changed at times leading up to event, but the Disneyland team were flexible and sensitive to these issues allowed the company to still have an extraordinary experience. It was Disneyland experiences all ‘round for the Hewlett-Packard team in-between training sessions. CLIENT’S COMMENT: The Disneyland Resort in Southern California ed a comprehensive set of resources and venues to meet ALL ements, including • Large enough facility to meet meeting and solution fair requirements • Plenty of restaurant choices at Downtown Disney for the dine-around team meetings • Ideal transportation to/from Santa Ana Airport and Los Angeles International Airport for attendees • Plenty of sleeping rooms between the Disneyland Hotel and Disney’s Paradise Pier Hotel • Gorgeous décor for public spaces (registration, general session set, solution fair) • Dinner event at the Disneyland park complete with exclusive access to Adventure Land attractions including Indiana Jones ride • Ability for attendee families to come prior or after conclusion of event - Cynthia Hallman, President/CEO, Fig Street Marketing Group, Inc. 10 miceAsia.net J N U L Y Y 2 T 0 S 0 9 S – M I C E A . S A N E T C A E U D O . 1 - 7 5 8 4 9 6 3