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Mice Asia Net : January 2009
australia record investment Investment In new Australian business events infrastructure is nearing AU$5 billion. no wonder Asia’s convention and incentive travel delegates are sitting up and taking notice. n June 2008, Tourism Australia announced a record AU$3.7 billion investment in new infrastructure to service the Australian business events sector. Since then new developments have been identified increasing the figure to more than AU$4.8 billion. The AU$4.8 billion covers developments ranging from qualia, a luxurious spa retreat on Hamilton Island in Queensland, to ivy, an ultra chic, multi-level entertainment venue in Sydney’s CBD, to the new Melbourne Convention and Exhibition Centre, the world’s first convention centre with a ‘6 Star Green Star’ environmental rating. All of the new developments provide further evidence of Australia’s commitment to the sector and its ability to deliver innovative, world- class business events. Details of new infrastructure, refurbishments and more are contained within each destination section of this feature. I Corporate Social Responsibility In 2008 Tourism Australia undertook an audit of business event companies on their views and efforts in the area of corporate social responsibility. The online survey research garnered almost 300 responses with results indicating that a significant proportion of the business events sector is actively engaged in seeking travel and tourism accreditation, including international Green Globe Bronze/ Silver accreditation and interest in the National Australian Built Environment Rating System. Further, respondents reported the Australian business events 52 miceAsia.net fraternity recognises increased demand for sustainable product from the domestic and international market, with close to half saying they offer low impact business event choices. According to the study, larger organisations taking part in the study appear “ahead of the game” in terms of their breadth and depth of involvement with CSR activities, driven by client demand and industry alignment. Dreamtime in 2009 After a two-year hiatus, Dreamtime, the business to business trade marketing event, will be held in October this year. Delivered by Tourism Australia in partnership with Qantas and industry, Dreamtime showcases Australia’s most outstanding incentive experiences. In 2009 it will be held over six days between October 10 and October 18. The host destination and up to six educational destinations for familiarisations will be announced in early 2009. “To deliver our trade marketing initiatives around the world, Tourism Australia is utterly reliant on its strong partnerships with CVBs and operators,” explains Head of Business Events Australia, Joyce DiMascio. To learn more about meetings and incentives in Australia visit www.businessevents.australia.com ABOVE: Southern Ocean Lodge on Kangaroo Island offers 21 luxury suites set in a beautiful natural wilderness