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Mice Asia Net : January 2009
malaysia malaysia’s Story by Johanna Mc Kinnon Malaysia announced that the country’s MICE hub will be called ‘MyCEB’. Up until now the business events industry has looked to Tourism Malaysia’s convention division for support with bids and promoting the destination for international and domestic events. Attending IT&CMA, MyCEB Director Rosly Selamat updated attendees of the changeover. According to Mr Selamat, MyCEB will play a large role in securing international MICE business for Malaysia through more focused marketing and promotional efforts. Kuala Lumpur Convention Centre GM Peter Brokenshire believes that MyCEB will be a valuable and important partner in bidding for association meetings even though he believes that previous efforts to woo more business have been united. “Even while MyCEB was being formed the centre has taken a ‘Team Malaysia’ approach by working cohesively with our strategic partners including Tourism Malaysia, Malaysia Airlines, Malaysia Airports Holdings Berhad (MAHB) and the Kuala Lumpur City Hall (DBKL) to actively promote Malaysia, Kuala Lumpur and in turn, the centre, as a preferred meetings and exhibitions destination,” he said “We look forward to working with MyCEB to further develop the business tourism industry in Malaysia by strengthening our professional industry associations, developing more competitive T he Malaysia Convention and Exhibition Bureau has been discussed and lobbied for more than a decade, and now is finally coming to fruition. At IT&CMA in Bangkok, Tourism meetings mammoth There’s a loT of movemenT in the malaysian business events industry which will take the country to the next level in attracting large scale events. bidding strategies and joint marketing and promotional partnerships with the aim of improving the country’s destination ranking.” Future events In light of the global economic situation there is some good news to report about the business events industry in Malaysia and its state- of-play for the coming year. 2009 is looking strong with international and regional events gracing the stage at the KLCC. These include the 14th Conference on Thinking, bringing 2000 delegates, the 17th Conference of Commonwealth Education Ministers, with 1200 delegates, the 6th World Chambers Congress, attracting 1000, and the 20th Video Urology World Congress for 800 delegates. Mr Brokenshire said the KLCC hasn’t suffered from cancellations since the credit crash in September 2008. “We have not received any cancellations to date as most of the events were planned with a two to three-year lead time and budgets have been set,” he said. “The current economic environment creates the continued need for meetings to be more crucial as in times of crisis, people want to meet and connect with their colleagues even more. “We have not had nor do we foresee any cancellations, however, we may see a reduction in delegate attendance for events.” ABOVE: Kuala Lumpur Convention Centre at dusk. miceAsia.net 23