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Mice Asia Net : January 2009
hong kong ‘world city’ china’s Story by Alexis RoitmAn A city long known for its enterprise and resourcefulness, Hong kong has risen to the challenge of the post-handover years, fighting off stiff regional competition to showcase its unique status as china’s ‘world city’. H ong Kong already has an impressive track record as a destination for significant trade conferences and exhibitions, particularly in the medical, financial and telecommunications sectors. The recent launch of Meetings & Exhibitions Hong Kong – the business events arm of the Hong Kong Tourism Board – the second expansion of the Hong Kong Convention & Exhibition Centre, due to add 20,000 square metres to the venue in 2009, and the long list of upcoming events (see inset) all suggest that Hong Kong is set to rival Singapore in the region as the Chinese economy surges. Importantly, Hong Kong has the sophistication and commercial nous that mainland Chinese cities are said to lack. As one local executive commented recently, “Mainland [Chinese] cities may be building the infrastructure, but it’s the mindset that has to change also. Believe me, that will take decades, but it’s second nature in Hong Kong.” Anything seems possible in Hong Kong. The buzz, scale and sheer flashiness of Hong Kong life gets into the blood of business visitors very quickly, offering thrilling opportunities not only to make serious money but to spend it in myriad ways. The city’s diverse expatriate communities can also be a key asset for MICE business. Through Hong Kong’s wealth of clubs and bars, they facilitate professional links for business travellers as much as an inside track to a good time. Most hotels are located in the heart of the compact city in Central, Wan Chai and Causeway Bay on Hong Kong Island and in Tsim Sha Tsui and Tsim Sha Tsui East in Kowloon, so visitors are never far from shopping, sights and major venues. The city and surrounding archipelago deliver meeting venues and incentive facilities tailored for smooth and effective business, and which are increasingly mindful of showcasing Hong Kong’s unique cultural heritage and natural beauty to foreigners. Hong Kong’s appeal as a destination for conferences, meetings and incentives remains as strong as ever. 18 miceAsia.net Key contacts Hong Kong Tourism Board www.hktb.com China Travel Service (Hong Kong) Limited Doris Lam, deputy general manager Tel: (+852) 2160 5018 Email: email@example.com PC Tours and Travel Mr S N Chu, executive director Tel: (+852) 2734 3307 Email: firstname.lastname@example.org Tour East (Hong Kong) Ltd Yung Chik Sum, manager Hong Kong Tel: (+852) 2366 3111 Email: email@example.com Imagine Hong Kong (http://www.imaginehk.com) Contact person: Mr Ashley Redsell, director, China Tel : +852 2139 1188 Email : firstname.lastname@example.org JP Productions Ltd (www.jp-pro.com.hk) Contact person: Ms Patricia Kho, director Tel: +852 2797 2322 Email: email@example.com The Destination Management Company Adrianne Lynch Tel: (+852) 2547 2321 Email: firstname.lastname@example.org