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Mice Asia Net : January 2009
business events australia CIBTM Column by Joyce DiMascio Head of business events australia spotlight on AustrAliA offered to clients. To this end, from March 2 – 4, 2009, Australia’s most outstanding corporate meeting and incentive operators will be showcasing their capability at the Team Australia Business Events Educational (TABEE) to be held at the Shangri-La in Kuala Lumpur. This event will include a series of business briefings and events designed to show the very best of Australia to agents, planners and corporate end-users from 11 key markets across Asia. This year, we will put the spotlight on Australia’s rich portfolio of green and socially responsible product. The theme, “Meet where environment and community matter” will underpin all aspects of the three-day program. Australia has a growing portfolio of destinations, venues, hotels, convention centres and staging companies that can deliver eco credentialed experiences. Tourism Australia has completed a comprehensive national audit designed to uncover the growing inventory of sustainable operators. Our aim is to give our clients the opportunity to choose green options when meeting in Australia. As companies around the world continue to strive to be good corporate citizens – Australia has a true competitive edge. So along with Australia’s extraordinary natural assets and world- class infrastructure, we can now offer clients meetings that achieve business objectives in eco and socially responsible ways. And while this may not be important to all clients – Australia offers its clients the opportunity to choose. This can be simple things like sourcing locally grown produce, minimising waste, turning off power – right through to meeting in buildings with the highest standards of green building codes. The exciting times continue for us at Tourism Australia with the recent launch of Australia, the movie, and our new global campaign. At the heart of the campaign is a very genuine invitation to ‘come walkabout’ in Australia. The essence of Australia captured in this campaign is also true for business travellers. A trip to Australia promises to leave your clients or businesses refreshed and inspired. Visit www.businessevents.australia.com A 14 miceAsia.net s the effects of the global economic crisis are felt around the world, Australia will continue to market aggressively to ensure that our product and experiences continue to be beijing & shanghai best in ChinA Beijing and Shanghai remain China’s most popular destinations for meetings. analysed by The Right Solution Limited, shows a positive outlook for both the domestic and international markets in China and elsewhere in Asia. The survey was undertaken in August 2008 during the Beijing Olympics. China, Hong Kong and Macau came joint third of the Asian countries ranked in the top 40 destinations in the world seeing 255 international association meetings during 2007 in their countries. The total meetings held in the continent (2052) has risen to 20 per cent of the international association meetings held worldwide in 2007 compared to 15 per cent during 2006. Respondents to the survey showed that the greatest percentage (more than 22 per cent) of buyers represented industries within the IT/telecom/electronic sector followed by pharma/medical and financial and manufacturing following behind. Similarly Beijing and Shanghai were rated top of the 12 destinations worldwide by buyers as the places where events were held in 2007. Shanghai, which came second in the table tied at 30 per cent of respondents with west and north Europe while Beijing showed 40 per cent of all buyers. Mainland China secured 428 events during 2007. Beijing came top with Shanghai in 2nd place and Guangdong came third. In the Far East (excluding China) respondents showed that they placed 189 events with Hong Kong taking the lions share, followed by Japan and Macau. In South Asia, 117 events were placed with the top destination being India and in South East Asia, Thailand, Singapore, Malaysia and Indonesia were the top four locations. The rest of the world secured 350 events with the majority going to Western and Northern Europe. The research also showed that Mainland China had the largest number of attendees at events held during 2007. T he second China ad Pan-Asian study into the China and Asia meetings industry conducted by the organisers of CIBTM, Reed Travel Exhibitions, and independently